Small business is

the heart and soul

of the community

Here's more about how we help your business thrive.

business people meeting at desk
two businessmen meeting


Discover our hand-selected consultants with decades of experience helping businesses find solutions to their challenges in every discipline.

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Connect with local area bankers who are in the business of offering loan programs to help your small business.

We facilitate the creation of your own small business community with companies that may share your challenges and have some solutions of their own, such as those who are working through budgeting and accounting difficulties.


We also match you to "clusters" – those who are in the same business as you. For instance, restaurants or e-commerce, so you can share inspiration, best practices, camaraderie and more. We do this by holding  networking events, creating lists and forums on the website and grouping by email introductions.

Your Own Community of Like-Minded Businesses:

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Get advice, support from our partner programs like the SBA (Small Business Administration), other non-profit service providers and independent small business consultants.  


Receive mentoring from sources like SCORE (Service Corps of Retired Executives) and other federal, state and local programs.  



Six local educational institutions have formed partnerships with us –including the University of Washington, Bothell – to offer classes, seminars and conferences on subjects as diverse as startup launches, small business marketing, and accounting.

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Connect with small business owners just like you across the Lake Washington's greater north shore area, covering Snohomish county and parts of King county.

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North Shore Business Alliance (NSBA) – Our Core Values

We believe

that a healthy small business ecosystem provides an abundant  environment of economic growth and development for everyone.

That is why we also believe that 

small business is the heart and soul of the community.

We believe 

in working together with independent small business consultants to deliver the knowledge, and in bringing insight needed to operate a healthy and growing business.

While the NSBA may be new to the business community, it is comprised of federal, state and local agencies, educational institutions and nonprofit service providers that have been serving the local communities for decades. 

 We believe

 our duty is to engage collectively and organize holistically, and to build a strong foundation of community services' leadership with a shared economic vision.

We will enable and empower existing small business champions and service providers to fulfill their purpose through a collaborative strategy.

We also focus our energy and resources on promoting economic growth through a strong, sustainable job-creating small business ecosystem.

 Our purpose   to provide access to information, advice/counsel, resources, solutions and support for municipalities and small business owners to counter the economic decline caused by business atrophy and economic entropy.

Our promise – to actively engage all stakeholders in the small business ecosystem and facilitate the development of a collaborative culture and community of interest.

Our vision – is to dramatically advance thinking around small business ecosystems and develop an alliance business model that is practical, scalable, repeatable, adaptable and most of all transferable.

NSBA is a 501 (c)(3) non-profit alliance.

To our community of small business owners:
"As a community leader, we ask that you stand and join us to help expand our alliance to include your small business, your small business community and to share in our collective developmental resources.
I ask that you invest just a small portion of your time to sit down with us and explore how you can make a difference in your small business community for yourself – and everyone."
Michael Ervick,
Director, NSBA

Meet the team behind the scenes

Michael Ervick
Michael Ervick
Executive Director

Michael owns SYSDIM,  a unique professional services firm providing advisory and consulting services as well as interim management capabilities to help business owners and managers succeed with the development and implementation of business strategies and transformations.

Our team brings a wide array of solutions to help clients in all functional areas of leadership, management and administration. Michael Ervick is a Business Architect, Trusted Advisor and Management Consultant. A graduate of Seattle University, he has been guiding business owners, managers and their teams through organizational change for 20+ years. He is currently an adjunct professor at the University of Washington Bothell and has also taught at Seattle University and Bellevue Community College.

Doug Hall
Doug Hall
Board Member

Doug has a foundation of experience in businesses with 5 to 5,000 employees. He honed his skills to become a successful general management leader and product marketer. These disciplines give me a well-rounded experience in the key functions of manufacturing, distribution and professional services organizations in B2B markets.

Tobias Klauder
Tobias Klauder
Board Member

25 years in public and private sector IT and product technology leadership roles.Led amazing technologists in aligning their personal goals with the needs of the business unit to deliver outstanding resultsSpecialties: Leadership, Team and Organizational Development, Technology Management, Business Development, Business problem solving via innovation

Posy Gerhing
Posy Gerhing
Board Member

Posy is a Business Transition Coach, who helps leaders and teams navigate complex change.


She specializes in helping owners prepare to sell their businesses. Most owners only sell one business, so they lack the knowledge of how to get their business from where they are today to the most successful sale possible. Posy provides practical step-by-step guidance to build the business asset, get the “secret sauce” out of the owner’s head, help the owner design the next chapter, and set the business on course to succeed for years after, thus insuring the payout. 

She has a master’s degree in Organizational Development, with post-graduate work in team development. Previously, she worked on the cusp of change through communications, M&A, and employee engagement.​

Larayne Decoeur
Founding Member

Larayne is a marketing strategist and partner at Charmed Minds, an ad agency for small business marketing.


In Los Angeles, she owned a small business, a music and sound design company, so she's walked the small business walk before. She also honed her management, writing and visual language skills producing TV shows there. In Seattle, she has supported marketing efforts at T-Mobile, AT&T and Bungie. She helped create ad campaigns at boutique ad agencies, including Tether, Cornerbooth and MHP.

Dean Van Dyke
Dean Van Dyke
Board Member

Dean is the Founder and CEO of The Pillars Group. He is a Persian Gulf War disabled veteran with 14-years of service in the Navy and Army Guard. His desire is for people to discover the "aha" moment in their business and professional life. The profound impact the“aha” moment has on a person and their business is tremendous.


With over two decades of experience in the business world, Dean’s proven track record shows he can make a positive impact in the business and non-profit communities.

Lorae Halstten
Lorae Halstten
Founding Member

Lorae is a creative strategist and partner at Charmed Minds, an ad agency for small business marketing.


She brings her years of experience in art direction, marketing, graphic design, copy writing/technical writing/editing, illustration and photography to the table. As one who ideates between the visual and the verbal, she focuses on how best the imagery relates to the narrative and vice versa as an integral component in strategically conveying and positioning the brand story.